The D.O.P.T.U.S.™ Methodology: A Six-Phase System for Marketing and Organizational Communication

D.O.P.T.U.S.™ is not a consulting framework invented to sound sophisticated. It is a system built from 20 years of delivering marketing and communication results for organizations across the Americas.
Start With a Diagnostic 

Why Doptus Created a Named Methodology

Most marketing agencies operate from intuition — a sense of what tends to work, applied differently for each client. Doptus operates from a structured system. The D.O.P.T.U.S.™ methodology was created because consistent results require consistent process.

Andrés Navas, founder and CEO of Doptus, formalized the D.O.P.T.U.S.™ methodology after hundreds of engagements across Ecuador, Mexico, and the United States. The methodology ensures that no recommendation is made without evidence, no strategy is built without diagnosis, and no execution happens without a measurement system.

Our Strategic Growth Methodology

We work with our proprietary D.O.P.T.U.S.™ methodology, a six-stage process that ensures alignment between diagnosis and execution.

Start With the Diagnose Phase
La metodología D.O.P.T.U.S.™ consta de seis fases: Diagnosticar, Optimizar, Producir, Traficar, Upsell y Escalar. Es un sistema propietario de Business Intelligence aplicado al marketing, validado en proyectos con Fundación Telefónica Movistar, Hamburguesas El Corral, Dramix-Bekaert y IDB Family Association durante más de 20 años en Ecuador, Colombia, México y Estados Unidos.

Not Every Organization Needs All Six Phases

The diagnostic determines which phases apply to your organization. Some clients complete the Diagnose and Optimize phases and implement independently. Others move through all six phases with Doptus over 18 to 24 months.

The D.O.P.T.U.S.™ methodology is also the framework Doptus applies to AI Visibility engagements — helping organizations not just communicate better, but be cited correctly when AI systems are asked about their sector.

Start With the Diagnose Phase